Ase To The Rescue was created from a lifelong calling to healing, nourishment, and community care.
Rooted in Trenton, New Jersey, this holistic beauty and wellness brand exists to reconnect people with the natural remedies that have supported our families and cultures for generations. Long before shelves were filled with synthetic solutions, healing lived in herbs, roots, seeds, fruits, and intention—and that wisdom still matters today.
This brand was born from lived experience. From early curiosity about health and the body, to a deep awakening into purpose through motherhood, the mission became clear: to make natural, accessible, plant-based wellness a normal part of everyday life.
Over the years, friends and family naturally began asking questions:
What should I take? What helps with this? Is there something natural for that?
Sometimes the answer was already in their kitchen. Other times, it meant creating something intentionally—blending, sourcing, and preparing remedies with care.
Ase To The Rescue was officially founded to bring that same care to the wider community—introducing alternative medicine through herbs, spices, fruits, vegetables, and ancestral remedies from around the world and right here at home.
At the core of the brand is a simple truth:
Nature supplies everything we need.
Learning about alkaline balance, mucus removal, and holistic body support—guided by respected healers and practitioners—only deepened the commitment to this path. These teachings confirmed what many of our families have always known: wellness is not new, it has simply been forgotten.
Remedy-sharing runs deep through generations. Grandparents calling grandparents. Mothers asking mothers. Knowledge passed down through conversation, intuition, and experience. This brand exists to tap back into that wisdom—with respect, education, and integrity.
When the world shifted during the pandemic, so did the urgency. People began seeking alternatives, asking better questions, and looking beyond conventional solutions. Ase To The Rescue answered that call—launching its first offerings to the public and quickly becoming a trusted small, Black-owned wellness brand within the community.
Every product is created with intention. Every offering is rooted in care. Every customer is part of a shared journey toward health, balance, and abundance.
This is more than a business.
It’s a return.
A remembering.
And an invitation to heal—together.